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Martha O'Toole of LifeWave Corporate explains what software engineers actually do.

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Martha O'Toole of LifeWave Corporate explains what software engineers actually do.
This week on GBFM Tech, Louis Brennan chats to Martha O'Toole.
Based in Galway, Martha O'Toole leads global software development teams and has spent years working at the forefront of technology, innovation and digital transformation at LifeWave Corporate.
In this wide-ranging conversation, Martha explains what software engineers really do, how modern software teams operate across different countries, and why collaboration has become just as important as technical skills. The discussion also explores the rapid rise of artificial intelligence and how AI tools are already helping developers work faster and more efficiently.
For business owners and professionals, Martha shares practical advice on where AI can genuinely save time and improve productivity, while also highlighting some of the common misconceptions surrounding the technology.
The episode also looks at opportunities for people considering a career in technology, the importance of diversity within the industry, and what the future might hold for software development over the next five years.
Also on this week's show, Louis discusses the recent €200 million fine imposed on Temu and what it means for consumers, before taking a look at a portable compact ice maker that promises bar-quality ice at home in just minutes.

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