This week on GBFM Tech, Louis Brennan is joined by Rob O'Halloran from Galway-based agency Simpl to explore one of the biggest technology trends affecting businesses today: Artificial Intelligence.
From ChatGPT and automated customer service to AI-generated content and productivity tools, AI is rapidly becoming part of everyday working life. But are businesses embracing AI for the right reasons?
Rob discusses why many organisations are rushing into new technology before putting the right foundations in place, and why AI can sometimes amplify existing problems rather than solve them. The conversation looks at how AI is changing the way businesses communicate, why so much online content is starting to sound the same, and whether authentic human communication is becoming more valuable in an increasingly automated world.
Louis and Rob also examine the practical side of AI, highlighting where these tools genuinely save time and improve efficiency, while discussing the common mistakes businesses make when adopting new technology. Looking ahead, they explore how AI could transform the workplace over the next five years and which skills will remain uniquely human.
Plus, in the quick-fire round, Rob shares his favourite gadget, the last thing he Googled, the technology he believes is overhyped, and the innovation he's most excited about for the future.
Galway 360 on Galway Bay FM
Discover Galway through a fresh daily lens with Galway 360, a series of themed 10-minute segments airing every weekday as part of FYI Galway at 5:45pm, with extended podcast versions available on our app and website. From business and tech to youth culture and Irish language stories, each feature brings you closer to the people, ideas, and events shaping Galway today.
