The summer countdown officially begins! Kellogg’s is thrilled to announce the launch of the 2026 Kellogg’s GAA Cúl Camps, with online registration now open for Ireland’s most beloved summer camp experience.
To mark 15 years of its proud sponsorship, which has helped more than 1.7 million children get active nationwide, Kellogg’s and the GAA are bringing the magic of Cúl Camps to 15 schools through the launch of a nationwide competition, The Cúl-est P.E. Class.
The competition offers schools the chance to win an unforgettable Kellogg’s GAA Cúl Camps experience, aimed at engaging students at a critical age before they traditionally begin to drop out of sport. Teachers and parents of 4th and 5th class students can submit nominations from today until 25th April, with full details available at https://kelloggs.ie/en_IE/what-we-believe/GAACulCamps.html.
Winning classes will enjoy a dynamic, fun-filled and high-energy coaching session delivered by Kellogg’s GAA Cúl Camps coaches, right on their own school grounds.
Leading the charge for this celebratory initiative are Kellogg’s GAA Cúl Camps ambassadors: Tipperary hurling legend, Mikey Breen, alongside Armagh football superstar, Aimee Mackin. Breen, a three-time All-Ireland winner and recent All-Star nominee, leverages his unique position as a primary school teacher to connect deeply with children, making him an ideal voice to champion the joy of Gaelic Games. Aimee, a highly acclaimed footballer, serves as a powerful role model, inspiring young players with her passion for the Gaelic Games. Both ambassadors are enthusiastically calling on teachers nationwide to seize this fantastic opportunity and nominate their class to win ‘The Cúl-est P.E. Class’ experience and help Kellogg’s celebrate its 15th year sponsoring Kellogg’s GAA Cúl Camps.
Joining Mikey and Aimee is broadcaster Laura Fox, who is encouraging teachers across Ireland to nominate their class for the competition. Speaking about the initiative, Laura said: “Growing up playing GAA and attending Cúl Camps created some of my favourite childhood memories. Kellogg’s GAA Cúl Camps are about so much more than sport – they’re about building confidence, friendships and spending time outdoors being active. The experience goes far beyond the pitch too, helping young people develop teamwork, resilience and skills that stay with them long after the camps ends. It’s amazing to see Kellogg's celebrating 15 years of supporting GAA Cúl Camps and giving schools the chance to experience that same energy and fun with the ‘Cúl-est P.E. Class’ competition.”
Beyond the classroom, Kellogg’s is also bringing back its immensely popular on-pack promotion, offering incredible rewards for GAA clubs and individuals. Clubs across the country will once again have the chance to win a game-changing €25,000 cash prize, providing vital support for grassroots Gaelic Games. To make it even more exciting, 30 lucky individuals will also be in with a chance of winning €500 simply by nominating their club.
Shauna Lenagh, General Manager of Kellogg’s Ireland, said: “We are incredibly proud to celebrate our 15th year partnering with the GAA. This is a significant milestone that highlights our long-term commitment to grassroots sport in Ireland. While our primary focus remains on delivering an amazing summer of camps for thousands of children, we wanted to mark this anniversary by extending that joy directly into schools across the country through ‘The Cúl-est P.E. Class’ competition. We hope the winning schools enjoy a truly memorable day.”
Uachtarán Chumann Lúthchleas Gael, Jarlath Burns, added: “The 15-year partnership with Kellogg’s has been instrumental in the growth and success of our Cúl Camps. They are the highlight of the summer for young players in every county. We are delighted to see registration open for 2026 and look forward to seeing clubs and schools across the island get involved in the anniversary celebrations.”
Parents can register for the 2026 Kellogg’s GAA Cúl Camps here: https://www.kelloggsculcamps.gaa.ie/
