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Athenry's status as a heritage town is being undersold - leaving enormous tourism potential on the table.
That's the opinion of local TD Louis O' Hara, who's raised the issue in the Dáil.
He said the town has many iconic landmarks, but they need more support in terms of promotion and longer opening seasons.
Sinn Fein Deputy O' Hara says Athenry has enormous unrealised potential.
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