As the new League of Ireland season gets underway this Friday (6th February 2026), Virgin Media has announced a new partnership with Galway United, strengthening its support for Irish football through its broadband business.
The sponsorship underscores Virgin Media’s commitment to the growth and momentum of the League of Ireland, as attendances, fan engagement and national interest continue to rise. As part of the agreement, the Virgin Media brand will feature on the back of the Galway United jersey for the 2026 season.
Commenting on the announcement, Emer McCarthy, Head of Brand and Marketing at Virgin Media, said:
“While our television business continues to bring live League of Ireland action to viewers nationwide, this sponsorship — led by our broadband business — is about backing clubs and communities at grassroots level. Through our broadband network we connect homes, families and football fans across Ireland, and we’re proud to support the League of Ireland where it matters most: on the pitch.”
Welcoming the partnership, Sam O'Neill, Head of Commercial & Marketing at Galway United, said:
“We're absolutely delighted to partner with Virgin Media ahead of the 2026 season. This partnership is about more than branding; it’s about backing a club and a community that lives and breathes football in the West of Ireland. This sponsorship reflects the positive direction of the League of Ireland, and we’re thrilled to have Virgin Media supporting Galway United at such an exciting time for the club.”
The 2026 League of Ireland season kicks off on Friday, 6 February, with fixtures taking place nationwide.
For more information on Virgin Media broadband, please visit www.virginmedia.ie
