Fáilte Ireland has launched a five-year destination and experience development plan for Galway City.
It's aim is to sustainably grow the economic value of tourism in the City, and was developed by local stakeholders.
A central focus of the plan is the integration of the Irish language into the visitor experience.
Other plans include, an indoor year-round food market and to upgrade Galway City Museum by adding new cultural events.
Advertisement
Margaret Jenkins, manager of the Wild Atlantic Way team, says the project isn't just about increasing tourist numbers
