Connemara company Killary Fjord Boat Tours has attended Tourism Ireland's 2025 marketing plans launch in The Clayton Hotel, Burlington Road Dublin
Last year overseas visitor spend grew by over 10%, bringing around €7 billion into the country.
An initiative for this year - Slow Tourism Month - will focus on the estimated 50 per cent of tourists who choose not to use a car
It will encourage trip ideas incorporating rail, bus or tour partners enabling more dwell time in communities
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Tourism Ireland will also build on its 'Fill your heart with Ireland' campaign which aims to make Ireland a 'bucket list' destination.
